the idea

Loveland farm is the result of an ever-evolving dream which to this day continues to unfold. A campsite, yes….but with a difference, a place where sustainability comes first, the beautfiul basics are encouraged and life is just that little bit simpler. A space that’s inspiring and completely unique, a solution to the busy modern world.

The dream began back in 2007 when fashion designer Jeff Griffin and his family took a trip to Canada, whilst there they met a man who hung wooden pods in trees. This got Jeff thinking….If we can combine our love for the outdoors and our passion for what we do across areas other than fashion, we could create something really unique. Three years on Griffin put these ideas into action.

Loveland Farm is a creative place where people come to relax in an environment that is fun and at one with the outdoors. Working with the local community to create a social atmosphere bringing together outdoor sports, lectures and live music. We dream of building a sustainable future and have developed the campsite using green technologies, for instance our composting toilets.

Plans for the farm and future ideas flow consistently, with plans to offer more accommodation options including more geo-dome pods, yurts and converted barns in the not so distant future.

the creators

Husband and wife team Jeff and Karina, began their fashion careers in Milan, in 1994 they both returned to London to set up the Menswear label Griffin (then known as Griffin Laundry). Having graduated from the prestigious Central St. Martins School of Art they spent much of their lives living in the city. In 2001 they made the big move to the Wiltshire countryside, moving the family and design studio out of Ladbroke Grove and into a converted cowshed on the edge of Salisbury plain. Having consulted for some of the fashion industry’s biggest brands, including Hugo Boss, Kenzo, Mandarina Duck and Converse, the move allowed Jeff and the studio’s design team to think more freely, whilst offer the Griffin’s family a chance to live a better and more active life. Now based in North Devon, the Griffin Studio continues to design seasonal collections which are sold throughout the world whilst continuing to consult for numerous brands. All this happens at Loveland Farm, as the lines between fashion and lifestyle continue to blur to offer our visitors a truly unique experience.


To find out more about Griffin, visit www.griffin-studio.com

One thought on “About

  1. jane coe says:

    Hello just chasing memeories as my mum as a child used to vist your farm every year and stay the owners then were arther and Edna Thorne do you have any information on them there children were called john and Valerie thank you x


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